Positioning by service line
Injectables, laser, body, and skin get their own message and their own creative, because they are bought by different people for different reasons.
Med spa
Marketing built for med spas.
Most med spas are marketed as one business when they are really four. We build the positioning, the campaigns, and the retention system that turn a busy phone into a full book of patients who come back at full price.
A med spa is several businesses sharing one waiting room. Injectables, laser, body contouring, and skin all carry different margins, different repeat cycles, and different buyers. Most of them are being marketed with the same ad, the same landing page, and one blended cost per lead that averages away the only thing worth knowing.
That average is why so many med spa owners cannot answer a simple question about their own marketing: which service line is paying for the others. A neurotoxin inquiry closes in days and comes back every three or four months. A body contouring inquiry takes weeks to decide and may never repeat. Running both through one campaign and judging the result on a single number means the profitable line quietly subsidises the one that is losing money, and nobody finds out until the budget stops working.
The discount trap
Almost every market has one clinic running a permanent promotion, and the reflex is to match it. It works, briefly. Then the patients who came for a unit price leave the moment someone goes a dollar lower, and the practice has spent its own budget teaching the whole market to wait for the next deal.
Discounting also selects for the wrong patient. Price shoppers book less, cancel more, and almost never convert into a membership, so the acquisition cost has to be earned back on a single visit that was already sold below margin. Meanwhile the patients who would have paid full price see the promotion too, and now they expect it.
The clinics that hold their pricing do it by being known before the search starts. When a patient already recognises the practice, the comparison stops being about price and becomes about comfort, which is the question they were actually asking. Getting there is a positioning and content problem, not a bidding problem, and it is the part most aesthetic marketing skips because it does not produce a lead this week.
Speed is the other half
The second leak is response time. Aesthetic patients shop. An inquiry that sits in an inbox for four hours is competing against three clinics that already replied, and by the evening the patient has usually booked somewhere else. This is not a staffing failing. A front desk running a full treatment day cannot also be a call centre, and expecting it to be one guarantees the leads arriving after eleven in the morning get worse treatment than the ones arriving before it.
The fix is structural. Every inquiry from every channel lands in one place, gets an immediate response, and stays in a sequence until the patient books or opts out. That alone tends to move more revenue than any change to the ads.
Where the revenue actually is
The economics of a med spa are repeat visit and membership, not first appointment. A patient on a treatment plan who returns four times a year at full price is worth several times the one bought at a discount and seen once. Almost every practice knows this and almost none of them market to it, because retention has no obvious campaign attached and no dashboard demanding attention.
So the work splits three ways, and all three have to run together. Attract patients who are choosing on trust rather than price. Book them fast enough that they never finish comparing. Then keep them on a schedule with memberships, treatment plans, and follow-up that runs whether or not anyone at the front desk has a spare minute.
We build and run all of it as one system: positioning and creative that separate you from the clinic down the road, compliant campaigns across search and social and local, a CRM that catches and answers everything, retention sequences that keep patients cycling, and reporting that ties spend to completed treatments rather than to clicks.
Ad spend stays separate and goes directly to the platforms. Engagements typically run $1,000 to $5,000 a month depending on service lines and locations.
What we run
The systems behind a full treatment calendar.
Not a channel. The whole path from the first impression to the fourth visit.
Compliant paid campaigns
Search, Meta, and local, built to survive the ad policies that get aesthetic accounts restricted, with before and after usage that will not get you flagged.
Speed-to-lead under a minute
Every inquiry from every channel lands in one CRM and gets a response before the patient has finished comparing you to the clinic down the road.
Consult conversion
Pre-consult sequences that answer the obvious objections in advance, so the consult is about which treatment rather than whether to book at all.
Membership and rebooking
The revenue is in the fourth visit, not the first. We run the plans, reminders, and win-back sequences that keep patients on a treatment schedule.
Reporting to booked revenue
Spend tied to completed treatments and membership value, not to clicks or to a blended cost per lead that hides which service line is actually paying.
Where to start
Most med spas start on Growth.
A med spa almost never has one offer. Injectables, laser, and body each need their own campaign, and once inquiries arrive at volume the bottleneck stops being traffic and becomes how fast somebody answers. Growth is the tier that covers both, with up to three campaigns running at once and AI handling the response around the clock.
Growth
$899/mo
Take an aggressive position with AI conversion and multiple offers in market.
- AI integrated into landing pages for heightened conversions
- AI across your social & web channels
- Free custom website if you need one
+ 1 more on the Growth plan
See what's included
Questions owners ask
The short answers.
How do you market injectables without getting the ad account restricted?
Meta and Google both treat aesthetic medicine as a restricted category, and most restrictions come from the same handful of mistakes: before and after images used as the primary creative, copy that implies a personal attribute about the viewer, and landing pages that make outcome claims the platform reads as medical. We build creative and pages that stay inside those rules from the start, and we keep the proof on the site where it belongs rather than in the ad.
We compete against a clinic running permanent discounts. What do we do?
Matching a discount works for about a month, and then it trains the whole market to wait for the next one. The clinics that hold price do it by being known before the search starts. That means positioning and content that answer the question a patient is actually asking, which is not who is cheapest but who they are comfortable letting treat them. We build that side first, then run acquisition against it.
Can you market more than one service line at a time?
Yes, and you should. A neurotoxin patient and a body contouring patient are worth different amounts and take different lengths of time to decide, so running them through one campaign with one blended cost per lead tells you almost nothing about what to keep. Each line gets its own campaign, its own creative, and its own reporting.
Do you handle memberships and rebooking, or only new patients?
Both, and the retention side is usually where the money is. A patient who comes back four times a year at full price is worth several times the one you bought at a discount and never saw again. We run the membership offers, the treatment plan reminders, and the win-back sequences alongside acquisition rather than as an afterthought.
Our front desk cannot keep up with the leads we already get. Does that change anything?
It usually means traffic is not your problem. Before we increase spend we put a CRM in place that catches every inquiry from every channel and responds automatically, so nothing sits in an inbox overnight. Adding volume to a follow-up process that is already leaking is the fastest way to waste a budget.
Is the marketing HIPAA compliant?
Yes. Patient data stays inside compliant systems, forms and CRM records are configured accordingly, and we do not pass identifiable information into ad platforms for targeting. If your practice has its own compliance requirements we build to those.
One partner, not five